منابع مشابه
Permission Marketing: Marketing Communications, Customer Response and Sales Effectiveness
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Extant research on websites success has paid insufficient attention to the success of permission-based email marketing (PEM) websites. In order to bridge this knowledge gap, the contribution of this study lies in synthesizing information management/e-commerce, media/communication, as well as customer/marketing research to propose a PEM websites success model consisting of antecedent (i.e., func...
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ژورنال
عنوان ژورنال: Interactive Marketing
سال: 2001
ISSN: 1463-5178,1478-0844
DOI: 10.1057/palgrave.im.4340101